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Welcome to my little corner of the internet

where disorder is under control

Creative Disorder Department

A highly organized creative disorder run by questionable management, where one person somehow does everything. Years of exploring different disciplines created an identity disorder — designer, strategist, marketer, and problem solver all working under one roof. Instead of staying in a single lane, these perspectives work together to build stronger ideas, connect creative thinking with business goals, and turn concepts into real solutions.

  • Prod-Uct Hsiehner

    Product Designer

  • Tar-keing Tse

    Marketing Strategist

  • Adobe Hsier

    Graphic Designer

  • Ung-Const Xiveloper

    UI/UX Designer & Developer

  • Creative Lead

From Desert to Sea

MEZKUI

Beyond Black

MICHELIN

A Little Chaos, A Better Choice

Snarf's Sandwich

More Than Moving Tube

Translogic

The Product Is Not The Story

Honest Botanist (Concept)

DESERT OCEAN ADVENTURE BOND

FROM
DESERT
TO SEA

Building a lifestyle brand that connects dogs, humans and outdoor exploration.

01

DISCOVERING THE OPPORTUNITY

Market research and competitor analysis revealed a major blind spot: most dog apparel brands focus purely on utility, completely forgetting that the human is the actual customer. Buyers demand more than just the product itself—they look for items that mirror their own lifestyle, identity, and personal aesthetic. I founded this brand to bridge that gap, pairing functionality with designs that celebrate the deep emotional connection between people and their dogs.

TARGET AUDIENCE

THE EXPLORER

Outdoor lifestyle. Adventure driven. Nature connected.

THE COMPANION

Dog as family. Values connection.

THE CREATOR

Seeks meaningful, unique products.

02

CREATING THE BRAND SYSTEM

I transformed the research insight into a complete brand identity inspired by desert landscapes, surf culture and outdoor exploration.

BRAND GUIDELINE

03

DESIGNING THE PRODUCT

From concept to physical product, I designed products through both 2D development and 3D visualization.

3D PRODUCT VISUALIZATION

Exploring shape, proportion, materials and construction before physical production.

2D PRODUCT DESIGN

Developing prints, graphics, patterns and product details that communicate the brand story.

EVERY DETAIL TELLS A STORY

Product Design

Graphic Design

Packaging Detail

04

BUILDING THE WORLD

A lifestyle brand is more than just its physical products. I led the creative direction and full production, steering everything from visual design to content storytelling to build a cohesive universe. Together, these touchpoints create an immersive experience that builds a deep emotional connection with our audience.

BRAND SOUND

05

DIGITAL EXPERIENCE

Shopify Website
Amazon Brand Store
Social Media

MY ROLE

Brand Design
Market Research
Visual Identity
Product Design (2D / 3D)
Packaging Design
Photography Production
Website Design
Digital Experience

ENGINEERING PERFORMANCE FUNCTION MACHINE

BEYOND
BLACK

Breaking the visual language of automotive advertising by transforming a tire into a luxury object.

01

THE EXISTING ORDER

For decades, tire communication has followed a predictable formula. Performance. Technology. Engineering. The tire was always presented as a machine component rather than an object of desire.

WHAT IF A TIRE
WAS MARKETED LIKE
A LUXURY WATCH?

02

THE CREATIVE SHIFT

Michelin introduced a new sidewall technology creating an extremely black surface with a velvet-like texture. Instead of explaining the technology, I challenged the agency to showcase it through the visual language of luxury.

CRAFTSMANSHIP OVER COMPONENT

03

THE REORDER

By borrowing the codes of luxury watchmaking — precision, material, craftsmanship and exclusivity — the tire became more than an engineering product. It became an expression of taste and identity.

MY ROLE

Branding Team
Creative Direction
Product Launch Strategy
Category Reframing

CHOICE MENU DECISION OPTIONS

A LITTLE CHAOS,
A BETTER CHOICE

Turning decision fatigue into a playful ordering experience.

01

THE PROBLEM

Snarf's Sandwiches had a vibrant offline personality, but its digital experience needed to be more engaging and memorable. The goal went beyond building a basic online ordering system. It was about crafting a digital journey that helped customers discover their perfect sandwich while keeping the decision process fun, effortless, and distinctly Snarf's.

Turkey Italian Meatball Chicken Veggie BLT Club Philly
02

THE RESEARCH

Through customer surveys, mystery shopping and UI/UX testing, I identified friction points within the digital ordering experience.

CUSTOMER SURVEY

Understanding ordering behavior and customer expectations.

MYSTERY SHOPPING

Experiencing the brand firsthand to understand the food, atmosphere, and customer journey.

UX TESTING

Identifying moments of confusion and hesitation.

THE PROBLEM WAS NOT
LACK OF ENGAGEMENT,

BUT A DIGITAL EXPERIENCE
THAT FELT EMPTY.

03

THE SOLUTION

Research revealed that the digital experience was not adding enough value. Since convenience was a key reason customers chose Snarf's, I designed a playful sandwich selector that simplifies choices across the large menu while creating an experience that feels uniquely Snarf's.

(Demo)
Hit the "Surprise Me" button

A little design disorder

Yes, the font is Comic Sans. No, my keyboard wasn't hacked. Comic Sans was part of Snarf's existing identity, and honestly... it made sense. The imperfect, playful personality matched the brand's fun and unconventional character.

FROM CHAOS TO ORDER

CUSTOMER
UNSURE
↓
PRESS
SURPRISE ME
↓
DISCOVER
A SANDWICH

MY ROLE

Marketing Research
Consumer Insight
UX Research
UI/UX Design
Feature Strategy

ROI DATA VALUE DECISION

MORE THAN
MOVING TUBE

Designing a customer retention ecosystem by turning uncertainty into confidence.

Customer Value

++++

Projected ROI

01

THE CHALLENGE

Translogic aimed to strengthen relationships with existing customers, improve long-term retention, and encourage future upgrades.

CUSTOMER JOURNEY

AWARENESS
INTEREST
DESIRE
ACTION
LOYALTY

THE KEY FRICTION

Customers were not asking:

"Why should we buy?"

They were asking:

"How do I prove this investment is worth it?"

02

INSIGHT THROUGH RESEARCH

Through customer journey mapping, market research and stakeholder analysis, I identified that the key challenge was not product awareness, but a lack of understanding from the customer's perspective. Customers needed clearer visibility into how modernization could create value for their own business before making the decision.

Customer Journey
Pain Point Analysis
Stakeholder Mapping
03

THE SOLUTION

An integrated retention campaign designed to help customers build a stronger business case for modernization.

ROI Calculator
Case Study
Email Campaign
Customer Proof

CUSTOMER VALUE PLATFORM

A personalized landing page combining ROI calculation, case studies and testimonials to help decision makers communicate value.

MY ROLE

Marketing Strategy
Customer Journey Mapping
Campaign Design
UX Strategy
Digital Experience Design

CREATIVITY UNEXPECTED CURIOUS DIVERGENT

THE PRODUCT
IS NOT
THE STORY

A marketing campaign concept for Honest Botanist that communicates the spirit of cannabis without showing cannabis.

01

THE CHALLENGE

How do you advertise a cannabis brand when traditional product-focused advertising is limited?

02

THE CREATIVE IDEA

Instead of promoting the product itself, I focused on the emotion behind it: creativity, imagination and breaking boundaries.

"Creativity has no limits."
03

THE COMMERCIAL

04

EXECUTION STRATEGY

01 Curiosity

Start with abstract artwork to create mystery.

02 Surprise

Reveal the unexpected creator behind the artwork.

03 Connection

Connect creativity and self-expression back to the brand.

UNLEASH YOUR
CREATIVITY
LIKE PIGCASSO

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